Reebok cuts ties with CrossFit

  1. CrossFit “workout of the day” is bad coaching.  Every person training should have an individual prescription designed to meet their fitness goals.
  2. CrossFit CEO Greg Glassman has long been controversial.

This time Glassman’s recklessness is going to cost a lot of people a lot of money.

It’s time to reevaluate the company.

Fitness brands including Reebok have cut ties with CrossFit after the company’s CEO posted a tweet making light of George Floyd’s death. …

Mr Glassman has now apologised, saying CrossFit “will not stand for racism”. …

Since Mr Glassman’s tweet about George Floyd, hundreds of affiliate gyms have removed CrossFit from their branding. A spreadsheet tracking all of the gyms that are rebranding currently lists 227 fitness centres distancing themselves from CrossFit. …


Former gymnast, World CrossFit Champion 2015 and 2016, Katrín Davíðsdóttir, is pissed.  Reevaluating whether she wants to continue with the company.

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